First is to understand the importance of drinking water & what we can do to help improve the quality of health for millions of people. Everyone should have access to clean water. “Globally, at least 2 billion people use a drinking water source contaminated with feces.” https://www.who.int/news-room/fact-sheets/detail/drinking-water. The first step is to recognize and appreciate the significance of the problem we are facing. It is not just a global epidemic as water pollution in North America urgently needs our attention and help. With our help, many people in different states and cities across the U.S. have tested and found contaminants in their water. Without acknowledging and correcting the problem, it will continue to negatively impact millions in the U.S. every year.
Did you know that in the U.S. 65% of our drinking water comes from rivers and streams? And 44% of assessed waterways in the U.S. are too polluted for fishing, swimming, and especially drinking. https://www.americanrivers.org/threats-solutions/clean-water/?gclid=Cj0KCQiA1pyCBhCtARIsAHaY_5cMyMajoPLlAN-MXgnulKVGHthp57TO6-ckeZDsnPykGQRODinKEM0aAoa2EALw_wcB. Without even understanding how many are at risk of bringing the contaminated water into their home polluting their bodies as well as their family’s. This is where all of those in the clean water industry can help. Sending people home with the ability to do a free water test in their home is a public service. Let’s work together and help protect our neighbors and our friends from being casualties of this water crisis.
This brings us to the next step of finding the best way to reach the highest volume of people possible. With this water crisis and the added impact of COVID 19, we have dedicated our time to figure out how we can reach and help the highest magnitude of people throughout the U.S. With the design of our free water test kits, and we believe we found just the thing! By adhering to the abundance of mailing regulations our options were slightly limited. However, we have created a full-size kit to help guide individuals through the entire process of testing their water.
All of our kits include a survey with a vile to send the sample as well as a return envelope, and most come with a piece of foam to ensure delivery of vile (per mailing guidelines). We do have individualized kits curated for specific water treatment companies we have been in business with while creating these various types of water test kits. The majority of our water test kits are machine-sealed to ensure cleanly safe delivery. We also provide open-door hanging kits if you prefer to interact with your target audience another way. All of the bags we offer come with a certain type of hole for hanging. So whether you want to display them on a rack in a store or hang them on a front porch, we’ve got you covered.
Your next step is deciding which way you’d like to reach your target audience. “Direct mail had an average response rate of 9% for house lists and 4.9% for prospect lists in 2018”. The impact of direct mail is on the rise since that is where the majority of your prospective clients are, at home. “Oversized envelopes have the highest response rate of 5%”. https://www.smallbizgenius.net/by-the-numbers/direct-mail-statistics/#gref. This is why we offer so many different types of water test kits and various ways of delivery.
This is when you decide if you want them on display for anyone interested to take, have them hung on the doors of your prospective clients, or mailed. If you wanted to reach your audience at home, you have to decide which way you want them mailed. The first option is being mailed to a specific USPS route, which is known as every door direct mail and enables you to saturate a certain area of your choosing. Or you can mail the kits flat rate to specific individuals from a predetermined list.
You can either provide us with your desired list or we can provide you with a list of potential leads. We create these lists from a fixed set of qualifying properties chosen by you. Deciding which approach is best for you will be established for each company on a personal basis depending on various factors including your area or desired customer. Check out our array of kits to consider your approach, https://happleprinting.com/water-test-kits/.
We provide many different types of kits for any preferred type of advertising. We can walk you through the entire process from beginning to end. The beginning typically starts with the artwork. Again, you can either provide us with your artwork, or we would be happy to create your desired look or brand to get your company recognized and remembered. Then we can select which style and type of delivery method you handpick.
Next is putting them in production & getting them quickly delivered afterward. This is when you have to decide how you want to bring in and keep track of your responses. We provide a water testing option where you can have your replies mailed back to us where we can test, scan, and email you a list of all of your responses, identifying who has water contaminants and who doesn’t.
Once you have your completed list of responses, it is just one more phone call to inform the homeowner & offer to provide help with your treatment system. So, we have now informed a larger number of people about the harmful impact their water may bring to themselves and opened the window for you to provide a solution with your treatment system. Our goal is to help you grow as we increase the number of people with access to clean water. We grow, you grow & we provide an invaluable service together. Consider the impact we can have and the growing number of people we can reach! We are a family-owned business dedicated to helping others grow.
Give us a call today & gain your next huge step towards a more thriving business. (609) 476-0100.
Written by Devan Happle
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