By Devan Happle
When it comes to SEO marketing, Google leads the path to success. Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. (Internet Live Stats).
As a lot goes into SEO marketing, the average small business falls short compared to those savvy marketers who already have the inside edge on how to boost their ratings on the web. To begin, organic search click through rates are vital to any business with an online presence. As most people shopping online today, they prefer clicking on organic results as opposed to clicking on paid ads. On the first page alone, the first five organic results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%. Organic rankings always equate to higher quality traffic that is much easily converted to a lead or sale. (Zero Limit Web).
It is now up to you, the business owner to figure out how to rank higher on Google to bring those customers to your website. As marketer’s we understand the importance of staying on top of hundreds of Google algorithm updates and other practices to increase organic search results. During a live Q&A from WebPromo with Andrey Lipattsev, he stated the two most important ranking signals were content and links pointing to your site, with RankBrain being the third. (Search Engine Watch).
With all that being said, the strength of online marketing and sales is undeniable. Consumers now do as much as 70% of their purchasing research online before they ever get into a sales conversation. (Google Search Statistics). In 2018, Google’s search and advertising tools helped provide $335 billion of economic activity for more than 1.3 million businesses, website publishers, and nonprofits nationwide. In 2018, over 35% of clicks for U.S. businesses advertising on Google came from outside the country. Google tools are helping a growing number of American businesses find and connect with customers around the world. “Where to buy” + “near me” mobile queries have grown by over 200% in the past two years. “Best” + “right now” mobile queries have grown by over 125% in the last two years. (Google Stats)
Now more than ever online purchasing is becoming the norm. Don’t miss the opportunity to take advantage of this ever-growing market and with the right team behind you. At Happle Printing, we provide SEO and SEM marketing as well as website design.