SEM: Who, What, & How:
Search engine marketing is a form of digital marketing that involves the promotion of websites by increasing their visibility in search engine results through paid advertising. This can be accomplished through various campaigns and strategies. Pay-per-click marketing is one of the easiest, most common campaign forms.
To start a new ad on Google, Bing, Yahoo, etc there are a few things to keep in mind. First, understand that every search engine has its own advertising platform and to utilize its system you must first sign-up using your business & credit card information.
Once you have signed up, you should sit down and draw out a campaign strategy. We like to start by asking ourselves the 4 P’s- price, product, promotion, pitch. Then we design graphics that suit your strategy. #ProTip: make sure to maintain appropriate size perimeters, and limit words on the graphic it’s self so it can be re-used on social media later (we recommend 1080 x 1080)! Think about what you need to say, where you want people to go, what you want to entice them with, and when you want it to end.
Now, create a budget and allocate your funds accordingly. Begin setting the ad in every directory you’re targeting. Remember to pay special attention to your audience to minimize unnecessary costs. Once the preliminary ad, verbiage, audience, duration, and budget are set you can make adjustments and perform a cost-analysis across directories to maximize your return on investment.
Finally, you will set a date for your ad to the premier. At this point, you should be monitoring your results. We suggest giving ads a MINIMUM of 4 days of consistent running before making any edits. However, if you after that you see something is or isn’t performing, make adjustments as needed.
RESULT: Additional hits, leads, or sales depending on the ad creative utilized!!!
We hope this explained a little bit about the process. If we could ever be of service feel free to reach out 609-476-0100.