Search engine marketing is a form of digital marketing that involves the promotion of websites by increasing their visibility in search engine results through paid advertising. In other words, you can promote your business through paid advertisements on search engines such as Google, Bing, or Yahoo to have your results appear higher on the page.
Several advertisement strategies are employed to increase rankings. Pay-per-click marketing is one of the easiest, most common campaign forms. Use bid strategies, A/B testing, or run multiple campaigns; the possibilities are endless!!
To start a new ad on Google, Bing, Yahoo, or any other search engine, keep a few things in mind. First, understand that every search engine has its individual advertising platform therefore, to utilize it, you must first sign-up using your business & credit card information.
Once you have signed up, you should sit down and draw out a campaign strategy. We like to start by asking ourselves the 4 P’s- price, product, promotion, pitch. Then we design graphics that suit your campaign goals. #ProTip: make sure to maintain appropriate size perimeters, and limit words on the graphic it’s self so it can be re-used on social media later (we recommend 1080 x 1080)! Think about what you need to say, where you want people to go, what you want to entice them with, and when you want it to end.
Now, create a budget and allocate your funds accordingly. Begin setting the ad in every directory you’re targeting. Remember to pay special attention to your audience to minimize unnecessary costs. Once the preliminary ad, verbiage, audience, duration, and budget are determined, you can make adjustments and perform a cost-analysis across directories to maximize your return on investment.
Finally, set a date for your ad to the premier. At this point, you should be monitoring your results. We suggest giving ads a MINIMUM of 4 days of consistent running before making any edits. However, if you after that you see something is or isn’t performing, make adjustments as needed.
RESULT: Additional hits, leads, or sales, depending on the ad creative utilized!!!
Every search engine has an ad manager or agency through which you can use their platform. For each of which you must register to begin the process.
Click on any of the links below to start your campaign now:
Why use SEM? To get noticed!! Leverage your marketing abilities to get your page ranked higher in Google & bring new visitors to your site. SEM is a very effective way for small businesses to reach their target audience, generate new customers, increase revenues, and trim acquisition costs.
So, now the question is how to use these ads not only to publicize my site but to also, then rank higher for my other page results?
SEM is a broader strategy that combines paid search and SEO tactics. So, if you set up a PPC advertisement, but don’t take steps to optimize the ad or the website it links to, this is a standard example of paid search. However, if you optimize your site and your search content with solid keywords, then you put money behind it to boost it on the targeted audience’s search pages, then we are dabbling in SEM.
See detailed article by Hubspot here: https://blog.hubspot.com/insiders/seo-sem-faqs
We hope this explained a little bit about the process. If we could ever be of service feel free to reach out at 609-476-0100.