How To Market To Your Clients, At Home, For Less!
by Devan Happle
Doorknob hangers seem to be a forgotten tool in today’s market. There are so many varying marketing tools at our disposal these days it is often easy to overlook a proven method that has stood the test of time and still yields results. It seems much easier to send out a mass email to market to your customers, but it doesn’t create the same impression or produce the results you’d hope for. Doorknob hangers open the door to new customers and new relationships for you to build on and generate success for your business. And there is no better time to capitalize on this market then when all your potential customers are at home.
Doorknob hangers are one of the most cost-effective marketing options available, with an awesome response rate. Many people also believe direct mail marketing is dead, but that couldn’t be further from the truth. Direct mail recipients purchased 28% more items and spent 28% more money than people who didn’t get that piece of direct mail. It is also true that over sized envelopes have the highest response rate at 5%. (https://www.smallbizgenius.net/by-the-numbers/direct-mail-statistics/#gref).
And that is where the difference between direct mail and doorknob hangers becomes meaningful. Doorknob hangers don’t need to fit into a traditional envelope to make it to it’s destination, and they are also very cheap to produce. Which means, there is room for ad-on’s and any extra information you deem necessary to marketing your business. Bottom line is, their noticeable. If you’ve ever come home after a long day tired and hungry and found that doorknob hanger with a coupon for a restaurant around the corner, you may understand the effects that marketing this way could have on a consumer.
The delivery of doorknob hangers is targeted for specific demographics, which is an awesome tool for any small business. Depending on your type of business, it is easy to research your demographic and get the most out of your marketing campaign. You also have the option of adding a specific coupon code to track your ridiculous responses. Opening a new business in a new town? Let your neighbors know! Still open for curbside pickup through these tough times? Make sure your customers are aware and don’t rely on the open sign in your front window.
The power of print is undeniable as well. Direct mail requires 21% less cognitive effort to process than email. Up to 90% of direct mail gets opened, compared to only 20-30% of emails. Therefore, it makes sense that the response rate for direct mail is nine times higher than that of email. Advertising mail is also kept in a household for 17 days on average, which means your potential customer will continue to see your advertisement instead of reading a quick email and moving onto the next. (https://www.smallbizgenius.net/by-the-numbers/direct-mail-statistics/#gref)
At Happle Printing we are dedicated solely to helping you grow your business. We understand these are uncertain times and we want to help you make it through. We offer an array of services including direct mail, bagging, kit building, and doorknob hangers, as well as SEALED DOORKNOB HANGERS. Now is the time to market to your customers at home!