Lead generation is the process by which a marketing expert attracts and converts outside consumers into a potential prospect to whom to sell your good or service.
Some examples of lead generators or sources are squeeze pages, job applications, purchased lists, blog posts, paid list sign-ups, coupons, live events, or online content.
It works by bringing your business to you! There are two predominant sources of marketing, inbound and outbound. Outbound marketing is a process by which you actively go out and seek potential new clients through cold calling, networking, etc. Lead generation is a type of inbound marketing where you lay the strategy for the new potential client to come to you! You lay the advertising framework i.e: an online sign-up list and have the client let you know that they WANT you to contact them because they are already interested in your service.
Digital Lead Generation is an amazing way to zone in on a centralized target audience. Because you can really dial in on the type of people that want to see your ad or possibly purchase your service this can be a cost-effective method.
Print Lead Generation is most commonly referred to as direct mail or advertising mail. In this way you send out a piece of advertisement through the USPS to targeted zip code lists. This is a tried and true method and although it has a higher upfront cost, it will effectively bring in 5-7% returns consistently.
Through this process, you can successfully vet new leads and allocate your time as a business owner to where it is most advantageous. Don’t waste time on disinterested folks or getting hung up on. Bring the clients that want your service to your doorstep and set up a lead generation system of your own now! Contact 609-476-0100 for more details.