Search Engine Optimization

search engine optimization

Search Engine Optimization, Harness The Power For Your Business

What's SEO & How Does It Work?

Search Engine Optimization Defined:

SEO is a term everyone is throwing around like hotcakes right now! Let’s take a look at what it truly means and how this tool can be leveraged to improve your online visibility! Search Engine Optimization is the oil that greases your online marketing presence. It is made up of multiple working parts that will help your business get noticed by search engines. Keep reading to find out more!

By definition, SEO is an acronym that stands for search engine optimization. This refers to the process of optimizing your website to gain organic (un-paid) traffic from search engines. There are several factors, that we will discuss later, that all contribute to building an amazing SEO score & in turn, get noticed by search engines!

The Factors That Add Up To An Awesome SEO Ranking:

This list is a short summary and although not complete, it is a great starter checklist of things to keep in mind when you are building your own website! Ensuring that these factors are properly in-place may be key to help you grow your business.

  • A Secure and Accessible Website
  • Page Speed (Including Mobile Page Speed)
  • Mobile Friendliness
  • Domain Age, URL, and Authority
  • Optimized Content
  • Technical SEO 
  • Title Tag 
  • Meta Description 
  • Sub-headings 
  • Internal Links 
  • Image Name and ALT Tags 
  • E-A-T: expertise, authority, & trustworthiness 
  • User Experience (RankBrain)
  • Links
  • Social Signals
  • Real Business Information
  • Blog posts and articles
  • Social media content
  • E-books and white-papers
  • How-To Guides and Tutorials
  • Videos and audio recordings
  • Infographics or other visual content
How Search Engine Optimization Works:

SEO is a dominating factor as to the traffic of your site and it is therefore important to understand not only what it is but how it functions. In short, SEO is a series of over 200 factors employed by search engines to assign any website a numerical page ranking.

Let’s break it down further, every search engine has “spiders” or automated robots that collect information on every website on the web. The spiders then enter the information they find into the search engine’s algorithm. This equation will assign each site a ranking. They collect things like page speed, title tags, social signals, internal linking, keywords, backlinks, and so on. You need to be updating the backend of your company website for as many of the 200 factors as you can control. The higher the rank, the better! You want to get on the first page of Google and this rank number directly correlates to your “ranking” when searched on  Google or any other search engine.

Now that you know a little bit more, have fun implementing and if you need assistance please reach out!

When it comes to SEO marketing, Google leads the path to success. Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. (Internet Live Stats). Read all about the benefits of SEO marketing in this article we wrote. 

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