Mailing Services To Market Your Brand By Happle Printing
Mail marketing is one of the oldest and yet most effective forms of advertising there is. 70% of consumers say receiving mail is more personal than online interactions. Mail marketing is a form of advertising in which the postal service is utilized in order to deliver a piece of advertising material straight into the hands of you potential customer! This type of marketing can be very useful to an array of businesses. Whether your business is new in town and you want to let your neighbors know you’re open for business, or you want to let the new homeowners in town know the benefits of your business, this could be the marketing for you.
With that in mind, there are various types of mail marketing. The main two types of mail marketing are direct mail marketing and what we call flat rate mailings, which are delivered to all the homes within specific carrier routes. When you are choosing which type is right for your business, thankfully, you have a lot to choose from. You even have the option of attaching a direct call-to-action such as coupons or promo codes to certain carrier routes so you can track which gets you the best results. Choose a brochure, menu, or coupon, and let’s put it in the hands of your target audience. Below we describe the different types of mailers and then we explain how they can be utilized for your business.
Types Of Direct Mail Services:
This product contains a standard-sized envelope enclosed with a letter and a response form, such as a donation form, for example.
Keep your clients informed on company updates or new products with monthly magazines or letters.
or an anniversary newsletter.
Lower your cost and present an eye-catching graphic without the envelope!
Give yourself an opportunity to make it personal. Personalize it one step further with a flat rate list and a higher targeted audience. We also provide fold-over reply cards that we’ve had excellent results with!
Brochures & Catalogs
Make things professional. The name here is clean and sheen. Give your customers an opportunity to overlook your style, whatever it may be. High-gloss and gorgeous layouts to showcase your products and services.
Let potential clients know about the services you offer. Using EDDM or flat rate, you can either target a new neighborhood or send them to specific houses on a list, spread the word.
Bring them in! Put out a buy one get one deal or a percentage off coupons to people in your targeted region.
Water Test Kits
One of our main types of mail marketing is water test kits. If you’re in the water treatment industry, Happle Printing has designed easy at home water test kits, USPS approved, for you to be able to reach a much wider audience. Have you tried a new homeowners mailing list? Maybe you should!
Is Direct Mail Relevant?
Yes!! With leads at 5.3% it is hard to deny the power of direct mail. One of our favorite social guru’s, Neil Patel, an entrepreneur, marketer, and best-selling author, wrote about recent research that investigated the median return on investment (ROI) per marketing medium. One survey showed that direct mail campaigns actually had a higher ROI than both paid search and online display ads. In fact, direct mail was only 1 percentage point behind social media, the second highest ROI medium.
How To Define Your Audience
Ask yourself a series of questions through your customer’s eyes. How far are they willing to drive to reach your service? Do they need to drive or do you sell virtually? Think about every aspect of your audience and pull it apart until you can separate and dial down to age, interests, and even industry.
If you do not have a brick and mortar you may want to ask about the income levels of your clientele and then focus on those zip codes. You describe your company and we will help you dial in on your target audience..
How Do You Get Your Design & Printing?
This is just one of the many reasons that we are an all-inclusive service. We have designers, marketing experts, and a full team of printers ready to serve you! You don’t have to worry, Happle Printing is here to design any and all artwork you might need. Postcards, Social Posts, Banners, Flags, Flyers, and anything else you don’t want to create. We can take the graphic design off of your hands and re-size the work to be able to utilize it multiple times at one cost.
How To Get Started:
Call or e-mail us today and we will begin handcrafting you a specialty piece of direct mail to grab the attention of your target audience! We can even set you on an automated path for each year’s success!!