by Devan Happle
When it comes to marketing and advertising it is a bit like the Wild West out there. There is a war of screaming billboards, TV commercials, magazine ads, radio ads not too mention all those emails that virtually beg you to read them. The bottom line is we live in a world of information overload in which bewildered consumers have to decide which product or service they will spend money on. 39% of customers say they try a business for the first time because of direct-mail advertising. Of course, you want to be able to tap into that market. (https://expandedramblings.com/index.php/10-print-marketing-statistics-know/)
The professional marketing services provided at Happle Printing can help you attract your target customer and generate leads and sales. Whether in the form of brochures, pamphlets, business cards, or postcards, your printed materials need to be eye-catching and they also need to convey the right message. That is why you want to work with a printer that not only has the right equipment and resources to produce your prints but also understands the marketing process and the important role that printing plays in this process.
Customers actually appreciate getting a nice postcard, well-designed catalog, or personal thank you note in the mail today. U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold. That’s a 1,255% return. (https://www.printisbig.com/). Target your specific audience and boost your response rates even higher. We have incorporated modern capabilities like variable data printing to make personal, attractive, relevant, and effective postcards.
It is not necessary to spend a lot of money to promote your business. Print is a logical and affordable marketing solution. Although at the beginning it may seem like it isn’t, think about it in the long run. It is an investment that can bring new clients, and it isn’t one that you have to do every month. 48% of people retain direct mail for future reference. Even if your direct-mail marketing doesn’t bring an immediate response, customers will remember you when it’s time to buy. (https://expandedramblings.com/index.php/10-print-marketing-statistics-know/)
Of course, you want all the options such as full color, two-color, and even black and white. You want design, innovation, finishing, and binding. All of these are important printing services that will help produce crisp and colorful prints. But you also want innovative ideas and solutions that can help you get your fair share of the consumer or B2B market. Innovative printing solutions such as provided by Happle Printing can help you achieve these goals.
If you decided to tap into both digital and print marketing, Happle Printing has all your marketing solutions. Although print has been the backbone of our company for nearly 30 years, we also provide the highest quality and most cost-effective web services such as SEO, SEM, social media marketing, and web design. We are dedicated to bringing your business to higher levels of success and benefit you across the board. We are the perfect partners if you want to improve your business operations. We want to help you identify the areas where our marketing services can help you grow exponentially.
We offer affordable services to all our clients which means you get to save lots of money simply by associating with us. We offer our affordable services to businesses on every level – from small business enterprises to large business organizations. After you associate with us, you will undoubtedly see an increase in sales and profits.